This article is PARTICULARLY useful for leadership teams like the Freedom Team of India.

What's wrong with brainstorming? In brief, it is LESS productive.

What's the solution?

a) Let people individually think ideas and pool them

or

b) Let people DEBATE the ideas that are generated by a group. That increases the quantity AND quality of ideas.


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2 Responses to “One more management “expert” idea hits the dust. Brainstorming is BAD for teams.”

  1. One more management “expert” idea hits the dust. Brainstorming is BAD for teams. http://t.co/7NzgiPvL #badideas

  2. One more management “expert” idea hits the dust. Brainstorming is BAD for teams. http://t.co/P3f20QS2

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